Rahbord Energy: The CEO of Isfahan Petrorefinery Holding has praised the achievement of Isfahan Refinery in the field of branding, saying the national brand represents the identity of a nation. He noted that through the convergence of a company’s brand strategies, big results can be achieved in the development of markets, exports, and the promotion of a country’s culture. This can also help customers’ awareness in decision-making and the value creation process.
Ghadiri also added that the national brand includes a wide range of activities of a country in the fields of exports, foreign investment, culture and cultural heritage, governance, and tourism. He said the national brand represents the identity of a country. In this regard, by converging the brand strategies of a company with the national brand, it is possible to achieve big results in the development of markets, exports, and promotion of Iran’s culture.
He said the national brand will not only reduce the risk of losing customers but will also propagate the products and services.
The CEO of Isfahan Petrorefinery Holding said that awareness of the brand helps the customer in all stages of decision-making as well as the country’s value creation process. He touched on the importance of the national brand, its key role in the national economy, and its place in the development, production, trade, and growth of Iran’s economic enterprises. According to Ghadiri, that’s why the second meeting of 100 national brands with a social responsibility approach was held in July in the presence of high-ranking government and parliamentary officials as well as various experts. The meeting was supported by the Ministry of Industry, Mining, and Trade, the Iranian Directors’ Association, the International Brand Organization of Iran, the House of Industrialists of Iran, and the Association of Executive Directors of Economic Enterprises.
Ghadiri also added that the goals of the conference include the effectiveness of social responsibility on customer loyalty, the effectiveness of social responsibility on brand value, the role of the national brand in economic crises, and the dawn of a new era of the national brand. Furthermore, a specialized question-and-answer session in the field of Corporate Social Responsibility (CSR), a pre-seminar expert in the field of branding, and the use of up-to-date mass communication technologies in the direction of corporate social responsibility were also held.
