The 11th National Customer Satisfaction Conference was held at the International Conference Center of the National Library and Archives of Iran with the attendance of senior executives of business firms, management experts and industry professionals. The conference aimed to review the latest approaches and standards for improving customer experience and to honor successful economic leaders.
At this national event, speakers and participants emphasized the key role of organizational leaders in creating a positive and lasting customer experience. The conference’s central theme was turning customer satisfaction into long-term loyalty through strategic thinking and effective management — a necessity for sustaining brands’ success in today’s competitive environment.
In the conference panels and specialized sessions, the country’s customer-focused managers discussed and exchanged ideas on ways to create a memorable customer experience and raise customer-orientation standards at the national level.
Managers and organizations deserving of recognition for the year were also honored at the event. Selection of the top companies at this summit was based on a rigorous evaluation process combining three internationally recognized models: EFQM, ISO 10002 and SERVQUAL — an assessment that provides comprehensive criteria for organizations’ customer-orientation capabilities.
The conference included an exhibition of the latest services, innovations and achievements of companies, and concluded with the presentation of trophies and appreciation plaques to customer-oriented organizations and their managers as leading figures.
In the closing ceremony, Dr. Hajjar, advisor to the CEO, accepted the award on behalf of Dr. Mirashrafi, the CEO and deputy chairman of the board of Tabriz Petrochemical Company. Receiving this valuable trophy confirms Tabriz Petrochemical’s organizational commitment to continuous quality improvement, enhancement of customer experience and adherence to current industry standards.
a
