In order to create a common national discourse and unity of opinion in the process of drafting the document “National Strategy for Industrial Progress and Promotion of Strategic Value Chains,” Shiraz Petrochemical Company was recognized as one of the well-known brands in the country and petrochemical industry in the Global Forum of Brand Diplomacy under the chairmanship of Dr. Aliabadi, Minister of Industry, Mining, and Trade.
The forum was held in the presence of diplomats, ambassadors, and representatives of international organizations, with the participation of the governing bodies of the country’s economic system, representatives of different countries, and scientific centers. It was held on August 13th.
Shiraz Petrochemical Company was introduced in this forum as one of the well-known brands in the country and petrochemical industry. This congress provided an opportunity to exchange the experiences of successful countries in national branding and to identify the common industrial, export, technology, and innovation capacities of Iran and other governments and nations.
It further provided an opportunity by inviting diplomats, ambassadors, and representatives of international organizations based in Iran and governance and civil institutions in charge of production, industry, trade, economy, energy, diplomacy, and technology. It facilitated the path of synergy and constructive communication between them and the managers of Iran’s top industrial and economic organizations.
It needs to be noted that this event was held before the approval of the industrial policy document of the Islamic Republic of Iran in the 7th development plan, with the elite society of industry and economy of the country in the following three areas of common literature:
1-Examining the opportunities of creating a governance system that encourages national branding and creating cumulative brand names in export target markets.
2-Feasibility assessment of the establishment of the “Iranian National Brand Promotion and Development Committee”.
3-Explaining the opportunities of Iran’s industrial empowerment through strengthening economic diplomacy and neighborhood diplomacy.
Source: Shiraz petrochemical department of Public & International Affairs
